The article analyzes the media market of franchising in Russia - a rather new phenomenon in the domestic business.We study the general rules and laws affecting the media attractiveness for investors, for entrepreneurs ACNEDOTE WASH intending to buy a franchise in the field of media.Results statistics of volumes of the advertising market in the media, correlated with indicators of Gift Bag Sets success specific franchising projects.Examples of the various categories of franchising companys in the media.